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No matter what industry you sell to, the decision-makers involved no doubt have reasons why they don’t want to buy your software or sign up for your SaaS offering. In all [...]

Copywriters are trained to think in terms of benefits. You know, how your software makes things better. Often what it boils down to is money or time. And frequently “more [...]

Luckily, it’s not hard to make a few simple changes that will make your writing a lot better—without breaking a sweat. Here’s how. Don’t rely on adjectives. The [...]

“A good advertisement,” it was once said, “is one that sells the product without drawing attention to itself.” In the Internet age, when it seems like every market is [...]

Last week, Spiceworks filmed a Google Hangout with a panel of IT pros discussing a topic near and dear to me and to the clients I work with—what they really think of the [...]

Just as salespeople can’t be expected to have just one type of conversation with every person who influences the software buy cycle, no matter their needs, a white paper [...]

No matter how good a software white paper is—how well organized, researched, and designed—it will get you exactly nowhere if it’s on a topic your prospects don’t care [...]

According to Earnest Agency, approximately 41% of B2B buyers, including software buyers, follow and are influenced by “thought leaders” in making their purchasing [...]

A lot of people think of witty, funny, and cool when they think of “edgy” copy. But those are just the symptoms of edginess. The underlying cause is honesty. Being edgy [...]

The success of your email marketing campaign is all about the copy. What you write makes a big difference in whether your email gets read—and clicked on. Here are a few [...]