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No matter what industry you sell to, the decision-makers involved no doubt have reasons why they don’t want to buy your software or sign up for your SaaS offering. In all [...]

“A good advertisement,” it was once said, “is one that sells the product without drawing attention to itself.” In the Internet age, when it seems like every market is [...]

Last week, Spiceworks filmed a Google Hangout with a panel of IT pros discussing a topic near and dear to me and to the clients I work with—what they really think of the [...]

Just as salespeople can’t be expected to have just one type of conversation with every person who influences the software buy cycle, no matter their needs, a white paper [...]

No matter how good a software white paper is—how well organized, researched, and designed—it will get you exactly nowhere if it’s on a topic your prospects don’t care [...]

The success of your email marketing campaign is all about the copy. What you write makes a big difference in whether your email gets read—and clicked on. Here are a few [...]

Testimonials are an extremely valuable way to demonstrate your company’s credibility. Anyone can say their service or product is the best—but it’s what your customers [...]

Writing SEO-friendly web pages involves more than simply working in your keywords as many times as possible. Google has become sophisticated enough to detect and penalize you [...]

A squeeze page is designed to convert your web traffic into leads-it gets your prospects to share their contact information. The traffic you drive to your site could get [...]

An autoresponder is a line of script that automatically sends an email response when someone sends you an email, clicks a button on your website, or fills out and submits a [...]