Distance Education Case Study

From Start-Up Website to Profit Powerhouse

Distance-Education.org is a website dedicated to online education—including e-learning software and solutions, advice for adult and nontraditional learners, and reviews of online schools. I joined the team from the website’s inception, and my copy and content has helped grow the site from obscure beginnings to a very profitable online property—and an authority on online learning.

Authority-Building, Attention-Grabbing Content Strategy

I contracted to deliver a consistent amount of articles each month, compliant with SEO best practices, that capitalized on current trends in nontraditional education, e-learning software and solutions, and education finance.

I built my content strategy on a variety of sources, including keyword research, current news and events, and popular conversations in the website’s very active Q&A forum. Through these and other sources, I developed titles that generated a great deal of attention. My articles inspired news coverage at national organizations, including NPR, and were reprinted in hardcopy textbooks.

In addition, I developed ongoing coverage targeted to niche markets including members of the military and their families. My articles built the site into a respected authority in a variety of very prominent and high-traffic niche markets.

The Results

“It has definitely been a very successful and lucrative experience working with Jennifer. Her upbeat attitude, technical ability, timely delivery of articles and finally her willingness to work with my sometimes ‘unique’ content ideas have been a big reason why we have worked so well together. She produces clear and concise articles meant to educate the reader.”

“One article made it to the homepage of Digg.com. Many others went popular on several social news websites and almost all of them rank very well in Google and Yahoo for their subjects. Several of the articles have spurred some larger well known publications to do pieces on topics that originated with us. Thanks Jen!” –Ben Pfeiffer, Owner

Want to make money on your website through effective content strategy? Get in touch! 

 

 

 

 

 

Happy Client

“From Day One of our new and improved written website, we received favorable comments and leads, including sales that closed in the fastest amount of time in our company’s history. Now that’s delivering above and beyond expectations!”
– David Bradshaw,
President, InteractiveGIS

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Another happy Client

“I have no hesitation in recommending Jen to anyone looking for a dynamic copywriter. In the last 2 years we have worked on over 200 writing projects with her and she has never let us down. Not only is she one of the nicest people in her industry, she is reliable, patient, hits her deadlines and always delivers great quality work.”
– Gareth Davies, Director, GSINC

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More Happy Clients

“The work was well-researched, well-written, and delivered on time. But more than that, Jen went the extra mile with revisions when asked, and was able to turn around polished manuscripts in a matter of days. Our data indicates that both articles received many hits when first posted and continue to do so. It’s a pleasure to work with Jen and I intend to do so soon again!”
—Judith Sachs, Managing Editor, ParentingTeensOnline

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