Articles by Jen Williamson

The Power of Playing Devil’s Advocate

September 26, 2019 | 0 Comments

No matter what industry you sell to, the decision-makers involved no doubt have reasons why they don’t want to buy your software or sign up for your SaaS offering. In all [...]

You Shouldn’t Notice Great Copy

July 26, 2019 | 0 Comments

“A good advertisement,” it was once said, “is one that sells the product without drawing attention to itself.” In the Internet age, when it seems like every market is [...]

Pick the Right Topic For Your White Paper

May 26, 2019 | 0 Comments

No matter how good a software white paper is—how well organized, researched, and designed—it will get you exactly nowhere if it’s on a topic your prospects don’t care [...]

Writing Effective SEO-Optimized Web Copy

December 26, 2018 | 0 Comments

Writing SEO-friendly web pages involves more than simply working in your keywords as many times as possible. Google has become sophisticated enough to detect and penalize you [...]

Getting the Most From Your Squeeze Page

November 26, 2018 | 0 Comments

A squeeze page is designed to convert your web traffic into leads-it gets your prospects to share their contact information. The traffic you drive to your site could get [...]

Jazz Up Your Autoresponders

September 26, 2018 | 0 Comments

An autoresponder is a line of script that automatically sends an email response when someone sends you an email, clicks a button on your website, or fills out and submits a [...]